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Marketing Communication: New Approaches, Technologies, and Styles

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$76.11

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Description

Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the focus on emerging developments in the field will also appeal to a broad range researchers and marketing professionals.

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Product Details

  • Oxford University Press Brand
  • Jan 19, 2006 Pub Date:
  • 0199276951 ISBN-10:
  • 9780199276950 ISBN-13:
  • English Language
  • 6.4 in * 1.1 in * 9.3 in Dimensions:
  • 1 lb Weight: