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Beyond Hofstede: Culture Frameworks for Global Marketing and Management (2009)

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Description

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

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Product Details

  • Jul 16, 2009 Pub Date:
  • 023020239X ISBN-10:
  • 9780230202399 ISBN-13:
  • English Language