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E-Marketing: Theory and Application (2011)

by Dann, Stephen

$105.30

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Description

Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

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Product Details

  • Feb 15, 2011 Pub Date:
  • 0230203965 ISBN-10:
  • 9780230203969 ISBN-13:
  • English Language