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Brand Champions: How Superheroes Bring Brands to Life (2011)

by Buckingham, I

$52.27

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Description

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

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Product Details

  • Palgrave Macmillan Brand
  • Jan 26, 2011 Pub Date:
  • 0230220320 ISBN-10:
  • 9780230220324 ISBN-13:
  • English Language
  • 10 in * 1 in * 6 in Dimensions:
  • 1 lb Weight: