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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (2009

by Govers, R

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Description

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

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Product Details

  • Palgrave Macmillan Brand
  • Jul 23, 2009 Pub Date:
  • 0230230733 ISBN-10:
  • 9780230230736 ISBN-13:
  • English Language
  • 1 in * 6.2 in * 9.2 in Dimensions:
  • 1 lb Weight: