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Football Brands (2010)

by Bridgewater, S

$52.27

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Description

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

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Product Details

  • Palgrave Macmillan Brand
  • Apr 29, 2010 Pub Date:
  • 0230232531 ISBN-10:
  • 9780230232532 ISBN-13:
  • English Language
  • 9 in * 1 in * 6 in Dimensions:
  • 1 lb Weight: