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Customer Experience: Future Trends and Insights (2010)

by Shaw, C

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Description

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

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Product Details

  • Palgrave Macmillan Brand
  • Sep 9, 2010 Pub Date:
  • 0230247814 ISBN-10:
  • 9780230247819 ISBN-13:
  • English Language
  • 10 in * 1 in * 6 in Dimensions:
  • 1 lb Weight: