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Sport as a Business: International, Professional and Commercial Aspects (2011)
by Sport as a Business: International, Professional and Commercial Aspects (2011)
$114.84
Description
Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization
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Product Details
- May 17, 2011 Pub Date:
- 9780230249257 ISBN-13:
- 0230249256 ISBN-10:
- 279.0 pages Hardcover
- English Language
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