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Superpromoter: The Power of Enthusiasm (2011)

by Vogelaar, R

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Description

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

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Product Details

  • Nov 26, 2010 Pub Date:
  • 0230285090 ISBN-10:
  • 9780230285095 ISBN-13:
  • English Language