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Marketing Revealed Challenging the Myths

by [Burgers, W.]

$60.27

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Description

This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.

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Product Details

  • Palgrave Macmillan Brand
  • Dec 7, 2007 Pub Date:
  • 9780230537149 ISBN-13:
  • 0230537146 ISBN-10:
  • 206.0 pages Hardcover
  • English Language
  • 0.74 in * 6.54 in * 9.52 in Dimensions:
  • 1 lb Weight: