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Sensory Marketing (2009)

by Sensory Marketing (2009)

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Description

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

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Product Details

  • Palgrave Macmillan Brand
  • May 21, 2009 Pub Date:
  • 0230576575 ISBN-10:
  • 9780230576575 ISBN-13:
  • English Language
  • 10 in * 1 in * 6 in Dimensions:
  • 1 lb Weight: