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The Idea Writers Copywriting in a New Media and Marketing Era

by n/a, N.

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Description

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

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Product Details

  • Palgrave Macmillan Brand
  • Dec 14, 2010 Pub Date:
  • 9780230613881 ISBN-13:
  • 0230613888 ISBN-10:
  • English Language
  • 0.59 in * 6.08 in * 9.22 in Dimensions:
  • 1 lb Weight: