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Practical Pricing: Translating Pricing Theory Into Sustainable Profit Improvement (2010)

by Calogridis, M

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Description

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

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Product Details

  • Jan 29, 2010 Pub Date:
  • 0230614604 ISBN-10:
  • 9780230614604 ISBN-13:
  • English Language