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Understanding Broadcast and Cable Finance: A Primer for the Nonfinancial Managers

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Description

Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.

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Product Details

  • Jan 23, 2008 Pub Date:
  • 0240809580 ISBN-10:
  • 9780240809588 ISBN-13:
  • English Language