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Marketing Public Transit: A Strategic Approach

by Bateson, J

$100.05

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Description

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

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Product Details

  • Nov 17, 1987 Pub Date:
  • 0275924998 ISBN-10:
  • 9780275924997 ISBN-13:
  • English Language