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Public Relations Programming and Production
by Brody, E
$100.05
Description
Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.
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Product Details
- Praeger Brand
- Mar 11, 1988 Pub Date:
- 027592677X ISBN-10:
- 9780275926779 ISBN-13:
- English Language
- 9.21 in * 0.81 in * 6.14 in Dimensions:
- 1 lb Weight:
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