In the "Year of Simpson, " the country was caught in the throes of the biggest story ever. No other single news event in our history could match the sheer scope and intensity of coverage given to the O. J. Simpson murder case. But the media did not just report the Simpson case, they were instrumental in creating it--a spectacle of such stupendous proportions that it "hijacked" American culture. In this critical expose of American media, Thaler presents a riveting narrative about the men and women who gave us the story of the century. It is a story of exploitation, of media overkill and outright pandering, of huge profitmaking, that changed the course of the trial and fueled tremendous public cynicism about the way in which justice--and the media--work in this country.