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Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans and Other Persuasive C

by Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans and Other Persuasive Containers

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Description

Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.

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Product Details

  • Back Bay Books Brand
  • Aug 25, 1997 Pub Date:
  • 0316365467 ISBN-10:
  • 9780316365468 ISBN-13:
  • English Language
  • 289.0 pages Paperback
  • 8.5 in * 0.82 in * 5.5 in Dimensions:
  • 1 lb Weight: