click to view more
Advertising and Democracy in the Mass Age (1991)
by Qualter, Terence H
$104.25
List Price: $109.99
Save: $5.74 (5%)
Description
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.
Last updated on
Product Details
- Oct 10, 1991 Pub Date:
- 0333488709 ISBN-10:
- 9780333488706 ISBN-13:
- English Language
Money Back
Love it! Use it! Reuse it!
Free Shipping
Shipping is on us
Free Support
24/24 available
