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Electoral Strategies and Political Marketing (1992)
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Description
Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
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Product Details
- Nov 17, 1992 Pub Date:
- 0333558944 ISBN-10:
- 9780333558942 ISBN-13:
- English Language
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