Detail Image
click to view more

Customer Loyalty and Success (1995)

by Lynch, J

$104.25

List Price: $109.99
Save: $5.74 (5%)
add to favourite
  • In Stock - Ship in 24 hours with Free Online tracking.
  • FREE DELIVERY by Wednesday, July 23, 2025
  • 24/24 Online
  • Yes High Speed
  • Yes Protection

Description

This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

Last updated on

Product Details

  • Jun 19, 1995 Pub Date:
  • 0333639103 ISBN-10:
  • 9780333639108 ISBN-13:
  • English Language