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Strategic Reputation Risk Management (2003)
by Larkin, J
$52.27
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Description
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.
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Product Details
- Palgrave Macmillan Brand
- Oct 30, 2002 Pub Date:
- 0333995546 ISBN-10:
- 9780333995549 ISBN-13:
- English Language
- 9 in * 0.69 in * 6 in Dimensions:
- 1 lb Weight:
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