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Basic Marketing Research: Customer Insights and Managerial Action

by Basic Marketing Research: Customer Insights and Managerial Action

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Description

In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the research process give managers and researchers confidence in the result. BASIC MARKETING RESEARCH's easy-to-read writing style helps you see the research process from the perspectives of researchers who gather information and marketing managers who use it and helps you apply your market research skills in experiential learning activities.

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Product Details

  • Cengage Learning Brand
  • Jul 26, 2023 Pub Date:
  • 0357901843 ISBN-10:
  • 9780357901847 ISBN-13:
  • 400.0 pages Paperback
  • English Language
  • 10.87 in * 0.55 in * 8.43 in Dimensions:
  • 2 lb Weight: