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MKTG

by [Lamb, Charles, Hair, Joe, McDaniel, Carl]

$110.44

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Description

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.

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Product Details

  • Cengage Learning Brand
  • Jan 24, 2024 Pub Date:
  • 9780357929216 ISBN-13:
  • 0357929217 ISBN-10:
  • English Language
  • 10.5 in * 0.7 in * 8.3 in Dimensions:
  • 2 lb Weight: