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Managing Cultural Joint Ventures: An Identity-Image View

by Johansson, Tanja

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Description

This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.

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Product Details

  • Routledge Brand
  • Sep 5, 2022 Pub Date:
  • 0367222264 ISBN-10:
  • 9780367222260 ISBN-13:
  • English Language
  • 8.5 in * 0.51 in * 5.5 in Dimensions:
  • 1 lb Weight: