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Consumer Packaging Strategy: Localisation in Asian Markets

by Khan, Huda

$179.85

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Description

This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

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Product Details

  • Aug 18, 2022 Pub Date:
  • 0367430363 ISBN-10:
  • 9780367430368 ISBN-13:
  • English Language