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Building Corporate Identity, Image and Reputation in the Digital Era

by Building Corporate Identity, Image and Reputation in the Digital Era

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Description

Brands - corporate, products, service- today are collectively defined by their customers, deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

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Product Details

  • Routledge Brand
  • Jan 9, 2023 Pub Date:
  • 0367531240 ISBN-10:
  • 9780367531249 ISBN-13:
  • English Language
  • 9.21 in * 1.29 in * 6.14 in Dimensions:
  • 2 lb Weight: