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Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth
by Zaraket, Sarah
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Description
This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.
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Product Details
- Aug 1, 2022 Pub Date:
- 0367532867 ISBN-10:
- 9780367532864 ISBN-13:
- English Language
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