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Nation Branding in Europe

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Description

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.

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Product Details

  • May 31, 2023 Pub Date:
  • 0367540142 ISBN-10:
  • 9780367540142 ISBN-13:
  • English Language