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Impact of e-Commerce on Consumers and Small Firms

by Zappala, Salvatore

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Description

This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet.

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Product Details

  • Aug 14, 2020 Pub Date:
  • 036759384X ISBN-10:
  • 9780367593841 ISBN-13:
  • English Language