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Winning with Data in the Business of Sports: CRM and Analytics

by Winning with Data in the Business of Sports: CRM and Analytics

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Description

This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.

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Product Details

  • Routledge Brand
  • Mar 18, 2021 Pub Date:
  • 0367610701 ISBN-10:
  • 9780367610708 ISBN-13:
  • 228.0 pages Hardcover
  • English Language
  • 9.75 in * 0.75 in * 6.5 in Dimensions:
  • 1 lb Weight: