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Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores

by Boustani, Ghalia

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Description

This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

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Product Details

  • May 14, 2021 Pub Date:
  • 036762852X ISBN-10:
  • 9780367628529 ISBN-13:
  • English Language