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Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores
by Boustani, Ghalia
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Description
This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.
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Product Details
- Routledge Brand
- Jan 9, 2023 Pub Date:
- 0367628554 ISBN-10:
- 9780367628550 ISBN-13:
- English Language
- 146.0 pages Paperback
- 8.5 in * 0.33 in * 5.43 in Dimensions:
- 0 lb Weight:
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