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Employer Branding for Competitive Advantage: Models and Implementation Strategies

by Employer Branding for Competitive Advantage: Models and Implementation Strategies

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Description

This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

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Product Details

  • CRC Press Brand
  • Oct 4, 2024 Pub Date:
  • 0367651009 ISBN-10:
  • 9780367651008 ISBN-13:
  • English Language
  • 9.21 in * 0.47 in * 6.14 in Dimensions:
  • 1 lb Weight: