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Information Asymmetry in Online Advertising

by Wiktor, Jan W

$179.85

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Description

This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.

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Product Details

  • Routledge Brand
  • Sep 30, 2021 Pub Date:
  • 0367652129 ISBN-10:
  • 9780367652128 ISBN-13:
  • English Language
  • 9.21 in * 0.56 in * 6.14 in Dimensions:
  • 1 lb Weight: