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Rethinking Strategy for Creative Industries: Innovation and Interaction

by Todorovic, Milan

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Description

Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries.

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Product Details

  • Sep 30, 2020 Pub Date:
  • 0367668475 ISBN-10:
  • 9780367668471 ISBN-13:
  • English Language