Detail Image
click to view more

Information Asymmetry in Online Advertising

by Wiktor, Jan W

$53.22

List Price: $55.99
Save: $2.77 (4%)
add to favourite
  • In Stock - Ship in 24 hours with Free Online tracking.
  • FREE DELIVERY by Tuesday, July 22, 2025
  • 24/24 Online
  • Yes High Speed
  • Yes Protection

Description

This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.

Last updated on

Product Details

  • May 31, 2023 Pub Date:
  • 0367680823 ISBN-10:
  • 9780367680824 ISBN-13:
  • English Language