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Dynamics of Influencer Marketing: A Multidisciplinary Approach

by Dynamics of Influencer Marketing: A Multidisciplinary Approach

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Description

This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.

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Product Details

  • Routledge Brand
  • May 27, 2024 Pub Date:
  • 0367680912 ISBN-10:
  • 9780367680916 ISBN-13:
  • English Language
  • 9.21 in * 0.5 in * 6.14 in Dimensions:
  • 1 lb Weight: