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Marketing Higher Education: Understanding How to Build and Promote the University Brand

by Koku, Paul Sergius

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Description

This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing both how universities are service providers and how education is a service, both of which need to be defined and marketed together.

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Product Details

  • Jul 15, 2022 Pub Date:
  • 0367749173 ISBN-10:
  • 9780367749170 ISBN-13:
  • English Language