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Absolute Essentials of Marketing Research

by Absolute Essentials of Marketing Research

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Description

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

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Product Details

  • Routledge Brand
  • Oct 7, 2024 Pub Date:
  • 0367760347 ISBN-10:
  • 9780367760342 ISBN-13:
  • English Language
  • 8.5 in * 0.26 in * 5.5 in Dimensions:
  • 0 lb Weight: