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Essentials of Marketing: Theory and Practice for a Marketing Career

by Brown, David

$227.10

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Description

This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.

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Product Details

  • Sep 1, 2022 Pub Date:
  • 0367773414 ISBN-10:
  • 9780367773410 ISBN-13:
  • English Language