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Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market

by Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market

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Description

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.

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Product Details

  • Routledge Brand
  • Sep 16, 2021 Pub Date:
  • 0367898721 ISBN-10:
  • 9780367898724 ISBN-13:
  • English Language
  • 9.02 in * 0.42 in * 5.98 in Dimensions:
  • 1 lb Weight: