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Co Opetition
by Nalebuff, Barry J.
$21.94
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Now available in paperback, with an all new Reader's guide, "The New York Times" and "Business Week" bestseller "Co-opetition" revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, "Co-opetition" is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. "Co-opetition" is a pioneering, high profit means of leveraging business relationships.
Intel, Nintendo, American Express, Nutrasweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition not only to win but to make it possible for the industry as a whole to grow. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
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Product Details
- Currency Doubleday Brand
- Dec 29, 1997 Pub Date:
- 9780385479509 ISBN-13:
- 0385479506 ISBN-10:
- English Language
- 9.1 in * 0.6 in * 6.1 in Dimensions:
- 1 lb Weight:
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