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Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We T

by Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

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Description

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate--as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

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Product Details

  • Mar 5, 2012 Pub Date:
  • 9780393341256 ISBN-13:
  • 0393341259 ISBN-10:
  • 384.0 pages Paperback
  • English Language