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Consumerist Manifesto: Advertising in Postmodern Times
by Davidson, Martin P
$50.38
List Price: $52.99
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Description
Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.
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Product Details
- Jul 30, 1992 Pub Date:
- 0415046203 ISBN-10:
- 9780415046206 ISBN-13:
- English Language
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