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Advertising International: The Privatisation of Public Space (Revised)

by Mattelart, Armand

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Description

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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Product Details

  • Oct 17, 1991 Pub Date:
  • 0415050642 ISBN-10:
  • 9780415050647 ISBN-13:
  • English Language