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Handbook of Qualitative Methodologies for Mass Communication Research

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Description

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

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Product Details

  • Dec 19, 1991 Pub Date:
  • 0415054052 ISBN-10:
  • 9780415054058 ISBN-13:
  • English Language