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Marketing the Museum
by McLean, Fiona
$179.85
List Price: $190.00
Save: $10.15 (5%)
Description
The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.
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Product Details
- Dec 26, 1996 Pub Date:
- 0415103924 ISBN-10:
- 9780415103923 ISBN-13:
- English Language
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