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Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertisin

by Halinen, Aino

$354.68

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Description

This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.

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Product Details

  • Nov 14, 1996 Pub Date:
  • 0415146070 ISBN-10:
  • 9780415146074 ISBN-13:
  • English Language