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Consumer Value: A Framework for Analysis and Research

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Description

Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

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Product Details

  • Dec 3, 1998 Pub Date:
  • 0415191920 ISBN-10:
  • 9780415191920 ISBN-13:
  • English Language